How to support your local businesses.
Small businesses are struggling to keep afloat in the wake of the Covid-19 pandemic.
We know that a lot of people are already doing their part to support local businesses and shop small.
But did you know that there is even more you can do to help? Plus, most of these things are completely free! Here is our quick guide to how everyone can help their local businesses.
Leave A Review
If you had a pleasant experience at a local pub or restaurant, it helps tremendously to leave a positive review. When you find yourself in a local restaurant that you enjoy, you can use apps like Yelp or leave a Google Review of your experience.
On average, 91% of people regularly or occasionally read online reviews and 84% trust online reviews as much as a personal recommendation, which makes reviews extremely valuable to a small business.
Buy a voucher for friends and family
Buying a voucher seems simple and easy, but it goes a long way to help a business. When you purchase a voucher, the business immediately receives the funds in exchange for a currency you can use later. This can help them afford their rent, electricity, and sometimes living costs. Often, small businesses give great discounts when you purchase a voucher, such as 10% off when buying two vouchers.
Engage With Their Social Media Pages
In 2020, almost all small businesses have a dedicated social media account where they post updates and engage with their community. By supporting them on platforms such as Twitter, Facebook and Instagram, you are helping them gain more exposure and potentially more customers.
Liking their posts helps them look popular and in-demand, and posts you have liked may show up on your friends’ feeds. This helps to widen the reach and help them attract new customers.
Book Directly with the Business instead of through Apps
When you want to get a haircut or order take-away, you may be tempted to use apps like Uber Eats, Treatwell or other third-party applications. These apps, although really convenient, take a large percentage of the transaction cost without you even realising.
For example, Treatwell takes a 35% commission for new bookings, which can seriously dent the profit that the small business can make from your appointment. If you have a company or service you enjoy using, check if they have a website or Google listing, then call them to book directly.
Share Your Experience with Friends
This one may not come as a surprise, but it is often overlooked because it doesn’t seem very valuable on paper. Telling your friends about an experience you had will help any business. Sharing your thoughts is extremely important as 92% of people trust the recommendations of someone they know personally.
Hopefully these tips help you support the local businesses you visit and love! At sync., we believe it is important that we all rally together to help small businesses in our communities get through these difficult times.
Let’s make a difference.
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