sync.'s FinTech mission and long-term ambition.
Over time banks became complicated. sync. are here to make it easier to manage your money and on providing a service that is easy to use.
At the heart of sync. is our aim to make better money management achievable for everyone.
WHAT IS A BANK?
We know what a Bank was created to be – a safe place for people to store their money – but what is it now? Is it still just a safe place you store your money, or is it a place you go to borrow money to buy a house?
Or is it actually a place that takes your mortgage, attaches a rating to it, packages it with others of similar ratings and sells it as an investment package to other financial institutions? Or maybe its a place where they engage in complicated cash-flow or fair-value hedges with derivatives and swaps to mitigate the impact of fluctuations in the exchange rate?
The truth is no one knows anymore.
Banks strayed from just offering a vital service and became massive machines that deal with eye-watering sums of money. They started focusing more on how to use your money to make more money, rather than how best to service you, their customer.
We understand that banking is a basic need for people and we’ve always looked at the complexity, the high fees and the difficulty in opening an account as a wall that had to be torn down. Banks, and banking, affects your everyday life. It affects whether you can take out a credit card, whether your credit score is good enough to get your new mobile phone contract , and even the interest you pay on your home.
In essence, banking became complicated, and at the same time, it became expensive. But it doesn’t have to, and shouldn’t, be.
So why are we here and what motivates us? We’re here to make things easier. Make it easier to open an account. Make it easier to make payments. Make it easier to manage your money.
As a company we’ve always been incredibly focused on user experience and on providing a service that is both intuitive and easy to use. Our goal is to save our users time and money. At the heart of it, and the heart of sync, our aim is to make better money management achievable for everyone.
Let’s make a difference.
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