Seven ways to cut down your impulse buying.
Product advertising is everywhere, and it can often be difficult to resist.
But quick, in-the-moment decisions can lead to buyer’s remorse. Here are some top tips to cut down on impulse buying.
1. Turn off personalised advertising
We’re all bombarded with adverts when we’re online. Social media platforms have steadily increased the number of adverts they show over the years. It’s now normal to have to watch two adverts before a YouTube video, and scroll through endless adverts on Instagram. Not only have adverts increased in frequency, but personalisation has increased as well.
This can be both a good and a bad thing. You no longer have to see adverts that are of no interest to you. On the other hand, you are now targeted with adverts for products that advertisers know will appeal to you. This can make it difficult to resist the temptation of trying out an interesting new product.
If this is something you struggle with, look into your app settings and turn off cookies and personalised ads. Then you will only be shown generic ads that aren’t as likely to tempt you to spend your cash.
2. Take a minute
Impulse buying is all about making a snap decision. Next time you have a beautiful bag in your hands, or want to book a holiday, take a step back. Force yourself to leave the shop or close the tab on your computer.
If you’re still thinking about how great the product or deal was after two days, then you can revisit it and think again about making the purchase. If it doesn’t cross your mind, then it wasn’t worth buying.
3. Resist the sales
Sales are a hotbed for impulse buying. A limited time offer can tempt even the savviest shopper into parting with their cash.
Avoid the buzz of a sale by planning what you need in advance. Of course, if your current TV is broken, a discounted TV is a great deal. But if your current TV is only a year old and has a great picture, it’s a very poor investment. Likewise, don’t try on a discounted jacket in a sale when you know you already have five jackets at home that you rarely wear.
Be careful to avoid sales that only allow exchanges. This will stop you from being able to return an impulse purchase that doesn’t seem so good once you get home.
4. Ask a family member for their opinion
Send them a photo of the shoes you want to buy, or send a link to the product online. Do they agree that you need it? Do they think that it will suit you? Judge their reaction to decide if the purchase is a good idea or not.
5. Stick to your budget
6. Stay at home
The shopping centre can be a overwhelming place when you’re trying to avoid impulse purchases. Endless offers and promotions outside every shop can lure you in. The easiest way to avoid spending too much money? Stay at home!
If you have a few brands that can always tempt you to spend, it’s a good idea to unsubscribe from their newsletter, unfollow them on social media, and delete their app. You may be surprised to find out how little you think of buying from them when you are no longer reminded of their products on a daily basis.
Remember there is nothing wrong with the occasional treat purchase. We all deserve a treat from time to time. But always stay mindful and you will find that your bank balance will look a lot more healthy.
Let’s make a difference.
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